Content Without Borders

Brenda and Benny discuss effective global content marketing strategies, emphasizing the importance of deep audience research, cultural understanding, and true localization beyond mere translation. Successful approaches include storytelling, user-generated content, and video, tailored for specific regions and platforms. AI aids in personalization, but human oversight remains crucial. Investing in cultural fluency and localization yields high ROI and enhances brand identity across borders.

#ContentMarketing, #GlobalStrategy, #Localization, #AudienceResearch, #CulturalFluency, #Storytelling, #AIinMarketing