International Market Expansion - Common Mistakes, What to Avoid, and How to Prepare

Expanding internationally offers growth potential but demands cultural, legal, and market-specific adaptations. Key pitfalls include neglecting local customs, consumer habits, regulations, and distribution channels. Effective strategies include tailoring branding, pricing, and logistics; prioritizing customer support; managing risks; and ensuring differentiation. Proper planning and local alignment are crucial to achieving sustainable success in foreign markets.